In an industry where the quality of equipment used is directly related to the outcome of the final product, Francis Rocks Productions is very particular about using the latest technology in both the filming and editing process. This is particularly true when it comes to HD: Though some videographers offer HD, it is often a consumer tape-based format, known as HDV. However, Francis Rocks Productions records HD on solid-state memory using professional P2 cards (adopted by over 80% of the world's major broadcasters), for an overall higher quality image and a look closer to film. This enables variable frame-rates and stunning true slow motion. Our Cinematic HD wedding videography packages also now include use of the amazing Sony PMW-F3, to which we are able to add film lenses for spectacular cinematography.